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The Value of Wildlife Sightings Data [infographic]

31 January 2015 | Natalie White

Wildlife Sightings Infographic


According to Wikipedia, information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. And true to the saying “a picture tells a thousand words” – or in our case numbers – we thought we’d show you our 2014 sightings statistics in an infographic.

Tracking the Wild uses crowd-sourcing to collect wildlife sightings data in a way that it can be of value to wildlife research. This data is then sent to our conservation partners such as the Animal Demography Unit at the University of Cape Town to assist scientists in their research. What’s so great about citizen science is that anyone can get involved. It’s a great excuse to get outdoors and once you’ve uploaded your sightings to the Tracking the Wild app, we do the rest! Unlike regular social media platforms, we take great care to ensure that your sightings data is protected and we also control the location information related to endangered or vulnerable species.

Looking ahead now to 2015, we are aiming to increase these numbers as much as possible. Nearly 350 different species of birds were spotted last year and with your continued contributions we can make this figure even higher! We are also expanding our parks and reserves this year, with more countries lined up ready to add so watch this space… 

Please keep the sightings coming as your data really is making a difference to conservation.  

Download the Tracking the Wild app here:

Tracking the Wild on the Google Play Store                          Download Tracking the Wild on iTunes